LIDOGENERATION AND BUSINESS: EXPERT OPINION

Unfortunately, entrepreneurs do not yet use all the opportunities of marketing, focusing on only one narrow area – attracting new customers, ignoring the construction of business processes, and creating conditions under which existing customers will spend in the company of new ones. Most business development is now reduced to finding ways to increase sales/sales. Many believe that it is the increase in targeted cooperation applications, rather than the improvement of the product or the terms of cooperation, that will yield the desired profits and successful development.

Of course, no one says that attracting new customers is not a priority. If the company has the right development strategy, then attracting new leads should be the basis of marketing the company.

What is “lead” in business

Under this concept is understood the target application from a potential customer through the site / social networks or other channels of advertising and promotion of products/services of the company. In fact, ice is the appeal of a potential consumer to a firm or enterprise through the advertising of that enterprise on television, in the press, and so on. But now this tool has become especially popular on the Internet, Google, Facebook, Instagram, Linked In, Twitter, TikTok.

From the point of view of sales / sales departments, there are:

quality, ie it is the appeal of potential customers who can become buyers;
poor quality, they are also called quasilides. These are erroneous appeals of individuals or entrepreneurs who for some reason can not become customers of the company: due to a small budget or a difference in needs and proposals for cooperation.
Only quality ice can become a potential customer. The ratio of the number of leads to the number of customers that remain as a result is called “conversion”. For example, the company received 100 leads attracted through advertising, of which 10% later became customers of the company. In this case, the conversion of leads from customers is 10%.

To sum up, lead generation is needed by business to increase the number of the company’s customers.

Components of quality ice
The quality of ice depends on a combination of factors. They include:

  • setting up advertising campaigns;
  • skill of advertising specialists;
  • experience of the director of marketing;
  • quality of web resources;
  • setup of the sales department, etc.

What are lead generation channels

This is the definition of advertising channels that allow you to attract potential customers to the company. Such channels can be television, radio, outdoor advertising (a potential buyer saw the ad and then called, or found a site and left an application there) but in terms of lead generation usually means online advertising, due to the concentration of various tools for lead generation and the possibility Analyze all actions with real-time advertising.

How to keep and not miss the collected ice

From the point of view of sales / sales departments, there are:

quality, ie it is the appeal of potential customers who can become buyers;
poor quality, they are also called quasilides. These are erroneous appeals of individuals or entrepreneurs who for some reason can not become customers of the company: due to a small budget or a difference in needs and proposals for cooperation.
Only quality ice can become a potential customer. The ratio of the number of leads to the number of customers that remain as a result is called “conversion”. For example, the company received 100 leads attracted through advertising, of which 10% later became customers of the company. In this case, the conversion of leads from customers is 10%.

To sum up, lead generation is needed by business to increase the number of the company’s customers.

Components of quality ice

The quality of ice depends on a combination of factors. They include:

  • setting up advertising campaigns;
  • skill of advertising specialists;
  • experience of the director of marketing;
  • quality of web resources;
  • setup of the sales department, etc.

What are lead generation channels

This is the definition of advertising channels that allow you to attract potential customers to the company. Such channels can be television, radio, outdoor advertising (a potential buyer saw the ad and then called, or found a site and left an application there) but in terms of lead generation usually means online advertising, due to the concentration of various tools for lead generation and the possibility Analyze all actions with real-time advertising.

How to keep and not miss the collected ice

Different companies have their own ways of retaining potential customers and processing data. There are businesses for which only the first, artificial contact with the audience is important. But mostly companies are interested in high-quality processing of potential customers’ data, fueling interest in content or free offers until potential customers become regular.

Modern companies use technological CRM systems to properly process data on ice and streamline work with them. The introduction of such a system is the work of experienced professionals. However, without the will of the head of the company, any innovations are impossible – it is the head of the business who must become the reformer №1, who will start using the new system by his own example.

Lead generation for money

Today, companies offer businesses to provide a certain amount of ice in exchange for money, the entrepreneur does not need to set up advertising: just get ice and pay a certain amount. For the most part, such schemes are possible in individual niches. For example, there is an intermediary who specializes in ice, who are interested in buying furniture. He collects them, setting up the ads correctly, and sells them to entrepreneurs who are willing to buy them.

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